Productions used to fake holographic moments with screens, scrims and Pepper's Ghost rigs. They look great on broadcast, terrible to anyone in the room. A real holographic display works for both — the live audience sees it as solid, the cameras see it the same way.
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Typical content
A signature character or brand element appearing on stage — synchronized to music or a presenter cue. We line-test the timing with your show caller before doors.
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Scenario
A fashion show finale: as the last look exits, a 3D character of the brand mascot materializes on stage to introduce the next collection drop. Phones go up. The clip lands on social before the show ends.