Walk-by foot traffic in a flagship is brutally fast — three seconds at most before a viewer commits or moves on. Flat screens with looping video struggle in that window. A glass-free 3D reveal stops people in their tracks because it reads as physical, not pixels.
We see footfall to the holo-equipped corner of the store run 3× neighboring zones during launch week.
02
Typical content
A hero SKU floating in mid-air, rotating slowly, with a brief reveal animation every 30 to 60 seconds. Brand mark and CTA card layered after the reveal. Loops cleanly all day.
03
Scenario
A footwear flagship debuts a colorway. The Holobox sits at the entry, alternating between the shoe disassembling into its parts and reassembling with the new color. A QR card appears in the last beat for in-store reservations.
