Audience size and viewing distance
The first question is: how far away will your average viewer stand? At one to three meters a desktop unit is ideal. At three to seven meters you want a mid-size unit. Anything beyond that and you need our largest light-field model or a multi-unit setup.
Venue lighting
Holographic displays look most striking in controlled or low ambient light. In bright daylight or under direct showroom spotlights, contrast drops sharply. If you can't dim the surroundings, choose a higher-brightness unit and bias your content toward high-contrast subjects.
Content type
Single-product hero moments — a watch, a phone, a perfume bottle — work brilliantly on smaller units with tight cropping. Wide scenes, characters and crowd shots benefit from a bigger canvas.
Quick reference
We always recommend a 15-minute call before locking the unit. Send a venue photo if you have one — it's the fastest way to get a confident answer.
- →Retail counter or pop-up: small unit, single hero product
- →Mid-size showroom: mid unit, products plus brand storytelling
- →Hotel lobby or expo booth: large unit, multi-scene content
- →Stage / runway: large unit, multi-unit or 3D character content